E001 Branding and the Business of Dermatology
DESCRIPTION
This session will cover marketing and social media, branding and product development, and leadership and customer service.
LEARNING OBJECTIVES
Defining your personal and professional brand.
Identify the steps required to create a new product line.
Use and leverage social media for marketing.
DIRECTOR
Terrence A. Cronin Jr., MD, FAAD
University of Miami Frost Department of Dermatology and Cutaneous Surgery
SPEAKERS
Cheryl M. Burgess, MD, FAAD
Lynn A. Drake, MD, FAAD
Sandra Siew Pin Lee, MD, FAAD
Skin Phyisicians and Surgeons
Kaplan Mobray
DISCLOSURES
Cheryl M. Burgess, MD, FAAD
Aerolase – Investigator(Equipment); Allergan, Inc. – Investigator(Grants/Research Funding), Stockholder(Stock); Janssen Pharmaceuticals, Inc – Investigator(Grants/Research Funding); Merz Aesthetics – Advisory Board(Honoraria), Investigator(Grants/Research Funding); Pfizer Inc. – Investigator(Grants/Research Funding); Prollenium – Investigator(Grants/Research Funding); Revance Therapeutics, Inc. – Investigator(Grants/Research Funding); Target Cool – Advisory Board(Equipment); TEOXANE Laboratories – Investigator(Grants/Research Funding);
Terrence A. Cronin Jr., MD, FAAD
No financial relationships exist with ineligible companies.
Lynn A. Drake, MD, FAAD
No financial relationships exist with ineligible companies.
Sandra Siew Pin Lee, MD, FAAD
Incyte Corporation – Independent Contractor(Fees); Sun Pharmaceutical Industries Ltd. – Independent Contractor(Fees); UCB Pharma – Other(Fees);