E001 Branding and the Business of Dermatology
DESCRIPTION
This session will cover marketing and social media, branding and product development, and leadership and customer service.
LEARNING OBJECTIVES
Defining your personal and professional brand.
Identify the steps required to create a new product line.
Use and leverage social media for marketing.
SCHEDULE
1:00 PM
Introduction
Terrence A. Cronin Jr., MD, FAAD
1:15 PM
Branding and Business
Kaplan Mobray
2:00 PM
From Reputation to Reach: Personal Branding, Social Media, and Building Your Dermatology Brand (15 min for Q&A)
Sandra Siew Pin Lee, MD, FAAD
2:45 PM
From Concept to Consumer: Building and Growing a Successful Dermatology Product Line (15 min for Q&A)
Cheryl M. Burgess, MD, FAAD
3:30 PM
Beyond the Practice: Financial Success, Entrepreneurship, and Building a Dermatology Brand (15 min for Q&A)
Lynn A. Drake, MD, FAAD
4:15 PM
Q&A (Panel moderated by Dr. Cronin)
DIRECTOR
Terrence A. Cronin Jr., MD, FAAD
University of Miami Frost Department of Dermatology and Cutaneous Surgery
SPEAKERS
Cheryl M. Burgess, MD, FAAD
Center for Dermatology and Dermatologic Surgery; The George Washington University Dept of Dermatology
Lynn A. Drake, MD, FAAD
Sandra Siew Pin Lee, MD, FAAD
Skin Physicians and Surgeons
Kaplan Mobray
DISCLOSURES
Cheryl M. Burgess, MD, FAAD
Aerolase – Investigator(Equipment); Allergan, Inc. – Investigator(Grants/Research Funding), Stockholder(Stock); Ipsen – Investigator(Grants/Research Funding); Janssen Pharmaceuticals, Inc – Investigator(Grants/Research Funding); L'Oreal Dermatological Beauty – Investigator(Grants/Research Funding); Merz Aesthetics – Advisory Board(Honoraria), Investigator(Grants/Research Funding); Pfizer Inc. – Investigator(Grants/Research Funding); Prollenium – Investigator(Grants/Research Funding); Revance Therapeutics, Inc. – Investigator(Grants/Research Funding); TEOXANE Laboratories – Investigator(Grants/Research Funding);
Terrence A. Cronin Jr., MD, FAAD
No financial relationships exist with ineligible companies.
Lynn A. Drake, MD, FAAD
No financial relationships exist with ineligible companies.
Sandra Siew Pin Lee, MD, FAAD
Incyte Corporation – Independent Contractor(Fees); Sun Pharmaceutical Industries Ltd. – Independent Contractor(Fees); UCB Pharma – Other(Fees);