P015 Media 101: Communicating Your Message and the Specialty with Confidence
DESCRIPTION
Media engagement is a powerful leadership tool in dermatology, especially in today’s fast-moving landscape, and preparation makes all the difference.
This interactive Media 101-style session delivers practical, real-world guidance to help you craft and deliver clear, compelling key messages and confidently navigate interviews. Through group exercises, you’ll learn how to work strategically with reporters, stay on message, bridge from challenging questions, and reinforce the Academy’s public messaging with authority and consistency.
Your experience includes participation in hands-on interview practice with feedback, capped off with a live panel featuring Drs. Angela Lamb, Anthony Rossi, Elizabeth Houshmand, and Shoshana Marmon, who frequently represent the specialty across national news outlets, offering candid insights and the opportunity to have your questions answered directly.
Whether you’re new to media or looking to sharpen your skills, walk away with practical tools and strategies to represent the specialty, strengthen public understanding, and deliver Academy messaging with clarity and confidence.
LEARNING OBJECTIVES
Develop clear, concise, and evidence-based messages that effectively communicate dermatologic information to public audiences across television, print, digital, and social media.
Apply best practices for media interviews, including techniques for answering difficult questions, bridging to key messages, and maintaining accuracy under time constraints.
Adapt communication style and messaging for different media formats, including live television, recorded interviews, podcasts, radio, and written journalism.
DIRECTOR
Angela Lamb, MD, FAAD
SPEAKERS
Elizabeth Houshmand, MD, FAAD
Houshmand Dermatology and Wellness
Leigh Madden
Public Communications Inc.
Shoshana Marmon, MD, PhD, FAAD
New York Medical College
DISCLOSURES
Elizabeth Houshmand, MD, FAAD
No financial relationships exist with ineligible companies.
Angela Lamb, MD, FAAD
AbbVie – Advisory Board(Honoraria), Consultant (1099 relationship)(Honoraria); Botanix Pharmaceuticals – Speaker(Honoraria); Eli Lilly – Consultant (1099 relationship)(Honoraria); Galderma – Advisory Board(Honoraria), Consultant (1099 relationship)(Honoraria); Leo Pharma – Consultant (1099 relationship)(Honoraria); Pfizer Inc. – Advisory Board(Honoraria), Consultant (1099 relationship)(Honoraria); RoC – Advisory Board(Honoraria);
Leigh Madden
No financial relationships exist with ineligible companies.
Shoshana Marmon, MD, PhD, FAAD
No financial relationships exist with ineligible companies.