F028 Dermatology in the Digital Era: Building Trust, Reputation, and Reach
DESCRIPTION
In today’s digital era, a dermatologist’s reputation extends far beyond the clinic walls. Patients increasingly rely on online reviews, search results, and social media presence when choosing their care. Managing your digital footprint while maintaining professionalism, compliance, and authenticity is now essential for practice success.
This 2-hour session brings together leaders in dermatology, digital marketing, and patient engagement to share how to build trust, protect your reputation, and expand your reach responsibly. From viral visibility to data-driven marketing to AAD’s professional standards, attendees will gain practical, actionable strategies to thrive in the digital age.
LEARNING OBJECTIVES
Optimize social media for dermatology practices and apply dermatology-specific digital marketing strategies and performance metrics.
Recognize how online reputation and patient reviews influence trust and practice growth, and develop ethical, compliant approaches to managing feedback and patient engagement.
Create authentic, effective social media content that aligns with professional values and understand and apply AAD’s social media guidance and resources for members.
SCHEDULE
9:00 AM
Welcome: The Digital Dermatology Landscape
Tejesh Patel, MD, FAAD
9:05 AM
Optimizing Social Media for Dermatology Practices
Sandra Siew Pin Lee, MD, FAAD
9:25 AM
Building Credibility Through Education and Evidence-Based Content
Jenny Jing Liu, MD, FAAD
9:45 AM
Building Trust and Protecting Your Online Reputation
Hope T. Mitchell, MD, FAAD
10:05 AM
Digital Marketing That Works: Strategy, Metrics, and Compliance
Zain Husain, MD, FAAD
10:25 AM
Optimizing Your Social Media Presence
Samantha Rose Ellis, MD, FAAD
10:45 AM
The AAD Perspective: Professionalism, Policy, and Member Support
Kara Jilek
10:55 AM
Q&A and Discussion
DIRECTOR
Tejesh Patel, MD, FAAD
SPEAKERS
Samantha Rose Ellis, MD, FAAD
Zain Husain, MD, FAAD
Kara Jilek
Sandra Siew Pin Lee, MD, FAAD
Jenny Jing Liu, MD, FAAD
Hope T. Mitchell, MD, FAAD
DISCLOSURES
Samantha Rose Ellis, MD, FAAD
Alloy Health, Inc. – Independent Contractor(Fees); Beiersdorf, Inc. – Independent Contractor(Fees); CosRx – Independent Contractor(Fees); CurrentBody – Independent Contractor(Fees); Dermstore – Independent Contractor(Fees); DS Laboratories – Independent Contractor(Fees); EltaMD – Independent Contractor(Fees); Estee Lauder – Independent Contractor(Fees); Galderma – Independent Contractor(Fees); L'Oreal – Independent Contractor(Fees); Laboratoires Expanscience – Independent Contractor(Fees); Manucurist Inc. – Independent Contractor(Fees); NAOS – Independent Contractor(Fees); Neutrogena – Independent Contractor(Fees); Olaplex – Independent Contractor(Fees); Omnilux – Independent Contractor(Fees); OneSkin – Independent Contractor(Fees); Pangaea Laboratories Inc – Independent Contractor(Fees); Prequel – Founder(Other Financial Benefit); Procter & Gamble Company – Independent Contractor(Fees); Stylevana – Independent Contractor(Fees); Unilever – Independent Contractor(Fees);
Zain Husain, MD, FAAD
No financial relationships exist with ineligible companies.
Kara Jilek
No financial relationships exist with ineligible companies.
Sandra Siew Pin Lee, MD, FAAD
Incyte Corporation – Independent Contractor(Fees); Sun Pharmaceutical Industries Ltd. – Independent Contractor(Fees); UCB Pharma – Other(Fees);
Jenny Jing Liu, MD, FAAD
No financial relationships exist with ineligible companies.
Hope T. Mitchell, MD, FAAD
Beiersdorf, Inc. – Consultant (1099 relationship)(Honoraria); CeraVe – Consultant (1099 relationship)(Honoraria), Speaker(Honoraria); L'Oréal Research and Innovation – Consultant (1099 relationship)(Honoraria), Speaker(Honoraria); La Roche-Posay – Speaker(Honoraria); No7 Beauty – Advisory Board(Honoraria), Consultant (1099 relationship)(Honoraria), Speaker(Honoraria); Nutrafol – Consultant (1099 relationship)(Honoraria), Speaker(Honoraria); Procter & Gamble Company – Consultant (1099 relationship)(Honoraria); Sente Labs – Speaker(Honoraria); Topix Pharmaceuticals, Inc. – Speaker(Honoraria);
Tejesh Patel, MD, FAAD
Foundation for Research & Education of Dermatology – Speaker(Honoraria);